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Advances in Advertising Research XIV

Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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Description

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.

Author Biography:

Alexandra Vignolles is Associate Professor of Marketing at INSEEC Bordeaux and currently Dean of Academic Affairs at INSEEC. Her research addresses consumer behavior, nostalgia and retrobranding. She has published in high-ranked journals. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC University of Applied Sciences Krems and currently the Academic Head of the university. His research addresses mainly our behaviour with new media like games, social media, and other entertainment formats. Furthermore, he researches children’s consumer behaviour. His research is published in international marketing, management and media journals.
Release date NZ
August 14th, 2024
Audience
  • Professional & Vocational
Contributors
  • Edited by Alexandra Vignolles
  • Edited by Martin K.J. Waiguny
Illustrations
16 Illustrations, color; 15 Illustrations, black and white; Approx. 350 p.
Pages
308
ISBN-13
9783658447120
Product ID
38757869

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