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Brands and Gaming on Hardback by D. Nichols
Brands and Gaming on Hardback by D. Nichols
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Brands and Gaming

The Computer Gaming Phenomenon and its Impact on Brands and Businesses
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Hardback
$148.00
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Description

The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development

Author Biography:

DAVID NICHOLS, TOM FARRAND, and TOM ROWLEY all work for Added Value, a leading brand consultancy who have done pioneering and influential work in the area of Brands and Gaming. MATT AVERY is the Managing Director of Brands in Gaming Ltd, who specialize in brand consultancy for the computer gaming industry.
Release date NZ
November 14th, 2005
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Tertiary Education (US: College)
  • Undergraduate
Illustrations
VIII, 168 p.
Pages
168
Dimensions
155x235x15
ISBN-13
9781403998972
Product ID
1635425

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