Barbara Fryzel, PhD, dr habil. is an economist and an associate professor at Jagiellonian University in Krakow. She has multiple years of managerial experience in international corporations. She is a laureate of the Foundation for Polish Science and was a visiting post-doc scholar at University College London. Her interests include organizational culture, corporate social responsibility, and behavioural ethics. Aleksander MarcinkowskiPh.D., is Senior Lecturer at the Jagiellonian University. His research interests include sociology of organization, organizational culture, and entrepreneurship. He has participated in international research projects on attitudes towards entrepreneurship (in cooperation with Michigan University), on the role of traditional industrial branches in the contemporary European economy (V Framework Program of EU) and on Institutional Development Programs in state and self-government administration (multilateral research done in cooperation with University of Economics, Kraków, Canadian Urban Institute and Polish Ministry of Home Aff airs). He was a visiting scholar at the Johns Hopkins University – Bologna Center.