You can't make sales unless people like and are interested in what you have to offer - whether you're selling new homes or any other product or service. So where are you going to find people to talk to about your homes? Sure, traditional advertising and marketing (and the internet) can do its part to stimulate interest and produce people who might want to do business with you, but there's no guarantee that you'll receive enough traffic or that people will end up purchasing a new home from you. Whether the demand for new homes is strong or weak in your local market - or somewhere in between, there is more competition from existing properties, other new homes opportunities, and distressed properties. This presents additional challenges for you to make sales. Without some way of finding and connecting with people beyond the traditional methods of marketing and advertising, you're going to find yourself competing with other builders and new home salespeople in your market for a finite pool of the same customers. That's where this book makes all the difference for you and your new home sales business. As long as you have the desire and drive to put these concepts into practice, you now have the power, techniques, and strategies to be more successful and control your production - with people you already know.